Contacts

Contacts are the people who wrote to you through a form. They are identified by their email and stored encrypted.

How they are created#

• The first submission with a new email creates the contact and saves its first conversion: the date, the page, and the channel and campaign it came from.
• Every later submission is a reconversion: it updates the contact and keeps the source of that moment.
• Email, name and phone come from the fields with those names, or from what you choose in the form’s Contact tab. The rest is kept as extra data.

The contact page#

When you open a contact you see their details, their submissions and, from the Growth plan:

• The channel, source and medium, and the campaign of their first conversion.
• Their visit history, from the latest visit to the first: how many pages they saw, whether they opened WhatsApp, sent forms or bought, and which campaign each visit was credited to.

Export to CSV#

In Contacts, click Download CSV. The file has every visible contact and their details, ready for Excel or Google Sheets.

Monthly quota#

Each plan includes a number of new contacts a month. Over the quota, new contacts are still saved but stay hidden until you upgrade: a quota never costs you a customer.

Delete a contact#

Deleting a contact also deletes their submissions, which hold the same data. It cannot be undone. If a customer asks your store to erase their data, Shopify notifies the app and it is deleted automatically.